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The psychology of ecommerce

The 5 principles of persuasion you can use to drive better conversion

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While marketers strive to build email campaigns that will captivate readers, the cruel truth of the matter is that most of customers’ cognitive processing happens before they’ve even engaged their conscious attention.

When we strategize ways to increase conversion, we’re really talking about how we can better persuade our customer base. This paper focuses on five principles of persuasion that you can use to drive better conversion from your email marketing efforts.