Resources > Whitepapers

List acquisition

Learn how to build a better acquisition strategy for your email marketing.


It’s easy to spend energy on getting traffic to your website in hope of first-time conversions. But, what if you actively aimed to get the sign-up first? You’ll still get the sales, but also a list of contacts you can market to far into the future. This whitepaper makes the case for you to switch your focus to sign-ups.

  • Discover insight on opportunities that come with collecting email addresses first
  • Get 7 best practices for building trust with potential customers and collecting emails
  • Learn ways to develop contact relationships and keep your brand top-of-mind
  • Explore real-world examples of organizations that focus on list acquisition strategies