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The role of email in multichannel marketing

Learn how email plays an important role in multichannel marketing.


This guide will show how you can build a customer-centric, multichannel marketing approach that can be deployed cost-effectively – and produce a powerful ROI practically from the go.

Key takeaways from this strategy guide:

  • Learn the difference between multichannel and omnichannel
  • Discover how to future-proof your data strategy
  • Understand how to use behavioral analysis to shape content and increase ROI
  • Come away with a checklist of 13 principles for covering your multichannel strategy