The role of email in multichannel marketing
Learn how email plays an important role in multichannel marketing.
This guide will show how you can build a customer-centric, multichannel marketing approach that can be deployed cost-effectively – and produce a powerful ROI practically from the go.
Key takeaways from this strategy guide:
- Learn the difference between multichannel and omnichannel
- Discover how to future-proof your data strategy
- Understand how to use behavioral analysis to shape content and increase ROI
- Come away with a checklist of 13 principles for covering your multichannel strategy