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The Reality of Multichannel Marketing

Discover the reality of multichannel marketing in our report with Econsultancy.

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This study provides guidance on how to tackle the multichannel maze and build customer journeys where the main focus is on the channels that provide the best commercial response.

Key takeaways from this report:

  • Learn why keeping email at the heart of multichannel can make the dream a reality
  • Discover how mobile, as a device, can change customer behavior
  • Realize the most effective way to use search – they key acquisition tool
  • Understand one of the top challenges of how to effectively gather data, how much, where to store and when to deploy it