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Hitting the Mark Australian Edition 2018

See which Australian brands benefit from their email strategy

This year we've highlighted 20 Australian brands in our exclusive offshoot of Hitting the Mark 2018.

We researched and objectively scored 20 Australian brands against our extensive Hitting the Mark scoring criteria, revealing which brands are using email to its full potential, and which brands still have ground to make up.

Hitting the Mark Australian Edition features Harvey Norman, Zanui, Booktopia, Kitchen Warehouse, MYQT, and more.

We researched and scored the following types of email from each brand:

  • Newsletter sign up
  • Welcome emails
  • Abandoned cart emails
  • Newsletters
  • Post-purchase

Download your copy of Hitting the Mark Australian Edition 2018 to learn which brand came out on top.