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DMA Insight: Consumer email tracking

Get a glimpse at the way consumers use email today.


Email is not just a popular channel for marketers to build and maintain relationships with prospects and customers, according to our research, it's also the channel that consumers prefer to receive brand communications through. In this report by the Direct Marketing Association, gain insight into how consumers use email in 2016.

Key takeaways from this report:

  • Access key statistics on consumer emails 
  • Learn the top reasons consumers share their details with brands
  • Understand how email fits in to a consumers lifestyle
  • Discover how to adapt your email marketing to emerging behaviors