Consumer email tracker 2017
Explore how consumers interact with brands via email
In the past, consumers have said they’ve been receiving fewer relevant marketing emails each year. Last year, only 16% of consumers said more than half of marketing emails were relevant to them. This year that increased to 20% of respondents - a small but positive step to achieving the meaningful and timely marketing consumers crave.
Download this report compiled from the responses of more than 1,000 consumers surveyed by the the Direct Marketing Association for a deep dive into insight into the complex digital behaviors of today's consumers.