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Drive relevancy with the unexpected

Striking the perfect balance between hyper-targeted and completely random

The ever-growing popularity of omnichannel consumption is a huge opportunity for brands to forge meaningful relationships with customers.

Yet, with easy accessibility comes an online marketplace that’s heavily saturated, meaning consumers are faced with unprecedented choice.

Today’s empowered consumer will only invest time in messages that communicate relevance and drive value, and it’s up to brands to woo customers in order to win their business.

This guide will help you get the balance between relevance and randomness spot on, with 5 tactics to engage subscribers.