Resources > Cheatsheets

Back to Basics: Email Marketing

Follow the email marketing best practices with our back to basics cheatsheet


As a busy marketer, it’s common to forget some of the email basics. This easy-to-follow cheatsheet is a great checklist to make sure you’re always on point – from subject lines to readability tips.

Key takeaways:

  • Discover the tactics to stand out in your subscribers’ inbox
  • Gain tips and tricks to create engaging and personalized content
  • Learn how to design your template to increase clicks and conversions
  • Explore the content and layout of a top-performing landing page