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City Lit

Harness automation to re-engage dormant contacts


Like many brands, City Lit had amassed a large database of contacts over time. It became clear that a 'batch and blast' email marketing strategy was no longer effective. 

City Lit faced a challenge to identify and distinguish between subscribers who had never engaged at all and those who had engaged but had since become dormant. The goal was to retain as many subscribers as possible and convert them back into enrolling students.

Download this short case study and learn how City Lit used several dotmailer features to re-engaged contacts, build a more efficient email list, and increase ROI.