Resources > Best practice guides

The Email Welcome Program

Have your new subscribers at hello.

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The welcome program is the most important campaign you can send to a prospect. Why? Firstly it gives those who've just signed up to find out more about your brand, a chance to make a quick decision about you - that will last. Secondly, your welcome email will have one of your best open rates, get it right and you’ll set the wheels of a long-lasting customer relationship in motion. Our new best practice guide helps you get started with the key dos and don'ts for email welcome programs.

  • Learn the elements to help you nail your first communication with every prospect
  • Discover a step by step approach to designing your welcome series
  • Get the best practice tips to signpost your readers as they consume your content
  • Gain insight to the biggest pitfalls to avoid when setting up your welcome program