Resources > Best practice guides

Lifecycle marketing

3 reasons why email is your lifeline when making customers for life

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Lifecycle marketing - the nurturing of existing customers - is a tactic that can be overlooked. However, if used correctly, it can leverage lucrative revenue opportunities without the expense of acquisition. With the right technology and strategy you can keep your customers coming back for more. Our best practice guide will show you how to use lifecycle marketing and how to use email to orchestrate lucrative campaigns that make customers for life.

  • Discover the 3 elements of lifecycle marketing
  • Explore how to use customer reviews to highlight customer experience
  • Learn tested ways to use upselling email campaigns to drive revenue
  • Get examples of usage-based programs to engage your customers